The European Commission (EC) has a complicated relationship with media campaigns. Two years ago, its #sciencegirlthing campaign and the accompanying ridiculous video earned it some pretty heavy criticism.
While it was generally agreed that intentions were good, when considering the practical realisation, the phrase a miss is as good as a mile sprung to mind (see here, here and here). After such an epic failure, you’d think the EC learnt its lesson when it comes to media campaigns. Alas, it is not so. Last week, they launched a public consultation on “Science 2.0” (#science20). Initially, I was thrilled: finally, decision makers wanted to hear my opinion on the topic. However, as I went through their website my heart sank: once again, they’ve got it all wrong, bunching together different aspects of Science 2.0, not differentiating sufficiently between different groups of respondents, and generally not quite getting the point why researchers are using online tools. Continue reading